Urth NYC | Luxury Womenswear
Fall/Winter 2021 | New York City
Studio Entry’s collaboration on strategic brand identity and logo development.
Scroll ↓
Urth NYC reached out to Studio Entry requesting a full strategic brand identity for their debut womenswear core collection. Services provided were production of an initial creative deck for brand inspiration and sourcing, a presentation of sketch mockups and delivery of digital renders of logo variations and brand elements.
Placements were created for the primary, secondary, sub-mark and favicon logos to use for print and digital brand presence across platforms. Urth NYC successfully debuted in March 2021 with full production and successful brand design that was recognizable across different placements from business cards, packaging materials, shipment invoices and hangtags on clothing pieces.
A creative deck was designed to showcase preliminary mock-ups of digital logo and brand inspiration for Urth NYC.
Initial logo sketching during introductory meeting
